To uphold the principles that shape our nation’s character, including British sovereignty, history, heritage, and culture.

To be committed to a democratic approach, understanding that the rule of law and civil liberties are foundational pillars of our society.

To promote a sense of patriotic duty and responsibility towards our own people and nation, and to take the initiative to actively engage.

To create unity across hundreds of local UK communities and to build strong, collaborative national networks working as one to achieve our goals.

To foster a positive atmosphere of honour, integrity, loyalty, transparency, mutual respect and individual accountability within the movement.

To have the bravery and fortitude needed to stand up for what is right and the willingness to make personal sacrifices to secure a positive future.